AJIO is the digital fashion extension of Reliance that unveiled in April 2016 at Lakme Fashion Week in Mumbai. AJIO, a fashion and lifestyle brand, is Reliance Retail’s first pan-Indian ecommerce venture and is the ultimate fashion destination for styles that are handpicked, on trend and at prices that are the best you’ll find anywhere. Celebrating fearlessness and uniqueness, AJIO.com is constantly looking to bring a fresh, current and accessible perspective to personal style. At the heart of it all, AJIO’s philosophy and initiatives point to one simple truth – inclusivity and acceptance as the only way to make our society a little more humane. And along the way, just a little more stylish, whether it’s through creating capsule collections that make putting together great looks easy, making exclusive international brands available in one place, reviving India’s rich textile heritage through the Indie collection or making great style an easy purchase through the in-house brand AJIO Own.
AJIO deals in categories of womenswear, menswear, kidswear and technology. With fashion technology in particular, AJIO forayed into a category that combined the convenience of technology with the aesthetics of contemporary fashion by featuring a carefully handpicked selection of premium gadgets and tech accessories. With the advanced internet infrastructure built by JIO and a robust physical retail business built by Reliance Retail, we’re creating a differentiated e-commerce model for India through AJIO. This model will entail seamless integration of online and offline models while innovating across superior customer experience, delivery services and payment ecosystem.
AJIO OWN is our private label – that’s designed by us, and owned by you. If you’re looking for head-turning styles that are one-of-a-kind, AJIO OWN is what you should stock up on.
Exclusive International Labels
We bring you the trendiest and most exclusive brands from around the world to your wardrobe. Forget scouring the net for what’s hot globally, we’ve got you covered.
Why let a world that loves to police your wardrobe and your expression get the upper hand, anyway?
So the next time someone says ‘Oh, that dress is too bold’ ‘Are you sure you’re the right size for this?’ ‘Maybe you should pick a colour that suits you’ or ‘Act your age and wear something else’, go ahead and do exactly what you please. When it comes to great style and personal expression, there should never be any regrets.
If there’s an occasion to express your personal style, we’ve got a capsule collection to match. Shopping for a specific mood, event or style story has never been easier.
The Indie Experience
Our Indie styles are literally art you can wear. They are carefully handpicked, so that only the most authentic, handcrafted pieces by artisans across the country and globe make the cut.
AJIO Style Tribe
A high-fashion editorial where we feature the internet’s coolest cats. It’s where you get to read the stories of these influencers and shop their stunning shoot looks.
Our daily trend spotlight that lets you in on what’s hip and happening, and what you should be carting right now. Like they say, a trend each day keeps the blues away!
From the hailstorm of trends coming down on us every season, we only recommend the ones guaranteed to put you on the hit list. Watch out for these regular highlights.
This is where we celebrate and showcase our most stylish customers, who’ve given us a shout-out on social while dressed in a trendy AJIO style. You could very well be on the list too.
Ajio is a unique fashion e-store offering a great gamut of products for its customers and a great Ajio affiliate program for its partners. With a specially curated collection of national and international brands, western wear, ethnic apparels, and all kinds of fashion accessories for Men, Women and Kids and products like: Jackets, CoatsJeans, Shirts, Shorts, Sweaters, Cardigans, Sweatshirts, HoodiesTrack, PantsTrousers, KurtasNehru, JacketsShirts, Casual Shoes, Flip-Flops, Slippers Formal, Shoes, Sandals, Sneakers, SportsShoes, Briefs, Trunks, BoxersVestsBackpacks, Bags, Wallets, BeltsCaps, HatsFashion, Accessories, Socks, Sunglasses, Wallets, Tops, Denims, Jeans, Jeggings, Dresses, Trousers, Pants, Shirts, Track, Shorts, Jackets, CoatsWinter, Wear, Jumpsuits, Playsuits, Shrugs, Boleros, Sweatshirts, Hoodies, Sweaters, Cardigans, HoodiesSweaters, BolerosSweatshirts, CoatsWinter, T-shirts.
Indian wear : KurtasSalwars,Churidars,Kurtis,Tunics,Sarees,Dupattas,Dress,Material,Kurta,Suit,Sets,Blouses,Leggings,Jackets,Shrugs,Skirts,Ghagras,Shawls,Wraps,Palazzos, Culottes, KurtasNehru Jackets,Ties,Footwear
Regional wear:Ajrak,Bagru,Bagh,Banaras,Brocades,Chanderi,Maheshwari,Pochampally,Ikat,Indigo,Kalamkari,Kasuti,Kasavu,Kosa,TussarKullu,Kutch Embroidery,Linen,Mangalgiri,Orissa,IkatPipar,Balotra,Shibori,South Cotton,South Silks,Tant Tangail,Jamdani,Ilkal Kerla.
TOYS AND BABYCARE : Action-Figurines & CollectiblesCreative & Educational ToysGaming, Robots & VehiclesInfants ToysRole & Pretend PlaySchool, Party Supplies & BooksSoft ToysToy-Guns & Accessories
Brands: Crocs, Flying MachineKids, MINI KLUB, Gini & Jony, Hamleys, Mothercare, Marks & Spencer, Pepe Jeans, Peppermint, UCB Kids, U.S.P.A Kids, MILA BABY, Molcha, Pretty Woman, Swadesh