About Peter England

Peter England was founded in 1889, Londonderry, Ireland to provide British soldiers with fine Khaki trousers during the Boer War. More than a century later, Peter England made its foray into the Indian market in 1997.

The brand was acquired by Aditya Birla Group in 2000 and quickly went on to become India’s Leading Menswear Brand. The brand was listed in the top 5 most trusted brands in the apparel category for 7 consecutive years. And keeping in sync with the youth, Peter England offers apparel that caters to every fashion occasion of a young professional’s life

With a staunch belief in authenticity, Peter England has become one of the most trusted and responsible international brands, providing unmatched value to young Indian men. With a strong foothold of informal and causal menswear segments, Peter England also offers innovative collections in denim, linen, festive wear, Indies kurtas, accessories, and more.

Peter England- India’s Largest Menswear Brand
Peter England has made a mark as the largest menswear brand in India. Known for its standardized fits, superior quality, wide range, and fashionable styles, the trusted mid-segment brand comes with apparel offerings for young men entering the corporate world. The brand boosts confidence with their clothing that marks the “Beginning of Good Things”. The range includes shirts, trousers, suits, blazers, and accessories for everyday wear and special occasions. The trendy and contemporary workwear formals are perfect for young professionals who want to express their sartorial tastes. You can buy Peter England blazers and suits from Peterengland.com to add a sharp statement to your 9 to 5 style.

Peter England Elements- Relaxed Office Wear
The brand also offers relaxed office wear and casual wear through its sub-brand Peter England Elements. The casual wear line is slightly more eclectic with a stylish range of washed cotton shirts, denim, cargoes, jackets, sweaters, and accessories that you can shop for online on Peterengland.com. Refresh your wardrobe and choose from smart yet casual Peter England trousers that come with a promise of style and comfort. Peter England also recently launched the sub-brand Peter England Party, which offers trendy clubwear that is easy on the pocket yet high on style.

Peter England Elite- Premium Formal Wear
Perfect for young managers who are making their mark, sub-brand Peter England Elite comes with a complete array of dapper formal shirts and trousers, sharp suits and blazers, and accessories. Progressive and international, the clothing evokes understated elegance without trying hard. Choose a timeless Peter England shirt for your big client meeting and pin it under a classic suit for a smart look that always makes a sharp impression.

Aditya Birla Fashion and Retail Ltd. (ABFRL) emerged after the consolidation of the branded apparel businesses of Aditya Birla Group comprising ABNL's Madura Fashion division and ABNL's subsidiaries Pantaloons Fashion and Retail (PFRL) and Madura Fashion & Lifestyle (MFL) in May 2015. Post the consolidation, PFRL was renamed Aditya Birla Fashion and Retail Ltd.

ABFRL is a part of the Aditya Birla Group, a global conglomerate, in the league of Fortune 500. Anchored by an extraordinary force of over 140,000 employees, belonging to 100 nationalities, the Group is built on a strong foundation of stakeholder value creation. Today, over 50% of Group revenues flow from overseas operations that span 36 countries in North and South America, Africa, and Asia.

Our Vision
To passionately satisfy Indian consumer needs in fashion, style, and value, across wearing occasions in Apparel and Accessories through strong brands and high-quality consumer experience with the ultimate purpose of delivering superior value to all our stakeholders.

Life Brands
ABFRL's Lifestyle Brands is home to some of India's most iconic brands - Louis Philippe, Van Heusen, Allen Solly, and Peter England - all market leaders within their segment. With their signature styles, high-quality products, and differentiated in-store experience, these brands have garnered immense customer loyalty and recall.

PANTALOONS, a division of ABFRL, is one of India’s most preferred fast-fashion destinations among large retail format stores. Pantaloons have evolved into a progressive style partner for the fashion-seeking shopper by positioning itself as a spontaneous, playful, vibrant brand that is at the forefront of all fashion trends across all categories viz. Women’s wear, Men’s wear, Kid’s wear, Fashion Accessories, and recently Home Products.

Pantaloons have pioneered Fashion Retail in India and have emerged as one of the strongest players in the Market

Fast Fashion
Forever 21, India’s most loved, international fast-fashion brand from Los Angeles, California, licensed by Aditya Birla Fashion and Retail Ltd. in India, houses the edgiest and up-to-date trends, to make you feel fashionable. This partnership with Forever 21 makes ABFRL the largest integrated branded fashion player in India.

Other Businesses
We cater to the contemporary customer who is aware of international trends and traditional styles. Our portfolio includes ‘Van Heusen Innerwear’ and ethnic brands such as 'Jaypore' and 'Shantanu & Nikhil', which represent Indian decadence and modern grandeur. Our International business includes 'Simon Carter', 'The Collective' - India's largest international multi-brand retailer, select 'mono brands' and several 'premium global brands'.

AMERICAN EAGLE makes jeans for everybody. The brand stands for individuality, freedom, and difference. American Eagle is an inclusive, optimistic, and empowering brand that celebrates the individuality of its customers. The purpose is to show the world that there is real power in the optimism of youth.

FRED PERRY created a brand that presented practical, well-fitted sports outfits to the world of fashion. His designs are simple with a streamlined silhouette and a focus on lightweight functionality. The brand has created a perfect blend between sportswear and street fashion.

HACKETT LONDON
A luxury clothing retailer that epitomizes British menswear, with a collection that is both vintage and modern. The home of British menswear, Hackett's collections are built around impeccable tailoring, complemented by luxurious casualwear.

JAYPORE is India's leading destination of all things Craft and Artisanal across Apparel, Exquisite Jewellery, and Beautiful Home Products. India has a rich heritage of handmade crafts and traditional products.

Jaypore as a brand is committed to preserving and revive authentic Indian products suited for a modern lifestyle. The brand sources from more than 70 craft clusters and curates these products on its beautiful website and two stores, one each in Delhi and Bangalore. In a very short time, the business has earned high respect among the craft vendor community for showcasing their products in all their glory and among connoisseur customers for making craft accessible. The brand runs an eponymous label called 'Jaypore' and also aggregates other Artisanal brands on its portal. Jaypore ships worldwide and has a global audience.

RALPH LAUREN
"What I do is about Living. It's about living the best life you can and enjoying the fullness of the Life around you-from what you wear, to the way you live, to the way you love." - Ralph Lauren.

Ralph Lauren has created a Lifestyle brand to encourage this kind of living by introducing apparel, accessories, fragrance collections, and home furnishings. Ralph Lauren Corporation has been a global leader in the design, marketing, and distribution of premium lifestyle products for five decades. The brand has had a significant influence on the dressing of people due to its attention to detail, fine quality, and timeless design.

STYLE UP is an apparel and accessory retail format conceived in 2017 with a vision to deliver high fashion merchandise at affordable prices, especially in tier 3-4 towns of India.

Style Up offers a range of products including men, women, and kids’ apparel, footwear, handbags, and fashion accessories under a single roof. With 6,000+ options curated for Style Up’s in-house label, the brand has emerged as a go-to destination for fashion lovers.

SHANTANU AND NIKHIL
Completing two decades in the Indian couture ambit, Shantanu & Nikhil delineates progressivism and distinctiveness by encapsulating the vibrancy of vintage India and blending it with the glee and excitement of modern India.

Following an #Anti-trend path, Shantanu & Nikhil can be best described as a contemporary disruptor with a strong India-proud sentiment. Representing an amalgamation of Indian decadence and modern grandeur, the brand replaces traditional embroideries and styles with exaggerated neo-drapes, narrative details, and powerful dramatic silhouettes.

Twenty years into its journey, Shantanu & Nikhil as a brand has democratized Indian couture through a modern Indian narrative that speaks the language of structure and strength in its most inimitable form of luxury. This progressive philosophy over a period has further disrupted to advocate a decisive India-proud sentiment that is young, sartorial, gender-fluid, and patriotic-chic. Liberated fashion with an #lndiaonTheMove backdrop thus becomes a perfect re-interpretation of all these attributes in our new Bridge-to-Luxury brand vessel called S&N by Shantanu and Nikhil. The new brand is a juxtaposition of heritage and spunk, traditional and modern, ceremonial and military exuding modern twists like neo-drape balanced with new-age details.

SIMON CARTER
A quintessentially British brand, Simon Carter's uniqueness is embossed in its quirky, yet sophisticated and stylish designs, straddling a full range of men's clothing and accessories. Launched in London in 1985 and brought to India by ABFRL in 2017, the brand celebrates the spirit of eccentricity and curiosity. The Simon Carter menswear collection is a playful mix of prints and colors, with designs inspired by Simon's adventures with his pet dog Gervaise. With the Royal Family among its admirers, an award-winning retail identity and exuberant merchandise, the brand's exciting journey in India has just begun

TED BAKER London is known as one of the best sellers of contemporary men's shirts around the world. The brand has a clear and unwavering focus on quality and attention to detail, coupled with a quirky and fun British sense of humor. The collection is a perfect mix between the traditional and modern fashion.

THE COLLECTIVE Is India's first and largest multi retail brand, with a team of fashion experts ensuring a unique and stylish point of view. The brand acts as a style mentor for its customers by housing the biggest and most exclusive names in global fashion, under the same roof.

VAN HEUSEN INNERWEAR is India's most innovative and fashionable brand. With style and ultra-comfort at its heart, it's the perfect addition to one's innerwear drawer. Each of the four collections designed for men: Classic, Platinum, Signature, and Active; cater to the unique lifestyle demands of a modern-day consumer. The newly launched lingerie collection for women: Cotton Sensation, Luxe, and Glam are the embodiments of style, elegance, and glamour.